Leave an Impact

Greatness is not inherited; it’s earned through relentless dedication, unyielding passion for the game, and a heart that refuses to surrender. Bronny James, son of basketball legend LeBron James, is a prime example as he now stands on the precipice of his own monumental journey after being drafted in the second round of the 2024 NBA Draft. However, his story is not just about basketball - Bronny must now carve out his own destiny in a world that will be eager to scrutinize him if he doesn’t measure up to his father’s legacy.

From the first time he picked up a basketball, Bronny was destined for more than mere stardom. By the time he was 10 years old, his highlights from youth basketball were gaining national attention. It became clear early on that Bronny was destined to follow in the footsteps of his dad, transcend all expectations, silence the doubters, and elevate his game to heights unseen.

But when life threw him the unthinkable, it wasn’t just his skill that was tested - it was his heart. However, through those challenges, Bronnny emerged stronger. Demonstrating that while talent may open up the door of opportunity, character and determination are what keep that door propped open. His story is a reminder that while last names and legacies can help set the stage, it is the individual’s heart and soul that ultimately write the script.

“Success is not owned. It’s leased. And the rent is due every day.” - J.J. Watt.

This is one of my all-time favorite quotes, because it speaks to everybody - regardless of your pursuit or sport. Whether it's basketball, football, hockey, lacrosse, or golf, an athlete's success comes down to one question: are you willing to put in the work? The choice is yours. Success demands a price, and only those who are willing to pay it in full will find themselves among the greats, remembered not just for their talent, but for their unwavering commitment to achieving greatness.

Watch the video below to see Bronny's senior year mixtape: